About Us
1
The Team
In 2012 Ainsley setup EyeAM. She recognised the need for gold standard ophthalmic care coupled with honest empathetic communication. Since then, the practice has gone from strength to strength.
The EyeAM team is small but tight knit. The emphasis is on enjoying what we do and doing it to the best of our abilities. Supporting Ainsley are: Pam Sandford, Lindy Elliot, Maureen Struckman, Belinda Lansley and Margaret Shearer.
Pam Sandford RN has over 30 years ophthalmic nursing experience, having worked with Ainsley for the last 25. As well as knowledgeable, she is both calm and very capable.
Administration is the forte of Maureen Struckman, Belinda Lansley and Margaret Shearer who smoothly and efficiently keep EyeAM moving.
2
The EyeAM Logo
When I established EyeAM I was able to use my creative talents not just on the design of the practice, but also its logo. In developing a logo, you need something which is distinctive but also one that embodies your philosophy.
The EyeAM logo is simple, bold and colourful. It is no coincidence that it draws heavily on the Ishihara Colour Plates, as I find Ishihara to be an inspirational ophthalmologist.
Shinobu Ishihara (1879-1963) was a Japanese ophthalmologist. Originally an army surgeon, after post graduate ophthalmology training, he was tasked with the development of a screening test for colour vision defects in new recruits. The first plates were water colours, hand painted by Ishihara using hiragana - Japanese syllabary, and a component of the Japanese writing system. He released his colour vision charts in 1918 and they remain the standard of care worldwide today.
Ishihara was a humble man, who regarded the care of his patients, research and teaching to be the most important aspects of his life. When he retired, his students built him a cottage and he became a village GP until his death.
To me the Ishihara Plate is simple, uncomplicated, productive and a thing of beauty.
3
Dr Ainsley Morris, MBChB, FRANZCO
Dr Ainsley Morris is a graduate of the University of Auckland School of Medicine. She held junior medical positions in the Christchurch Eye Department prior to commencing her training in ophthalmology at the Royal Victorian Eye and Ear Hospital in Melbourne. After completing her registrar training, she spent 12 months as Chief Resident at the Eye and Ear Hospital, facilitating junior teaching, expanding her research and honing her skills. She held a Medical Retinal Fellowship with Prof Allan Bird at Moorfields Eye Hospital, London with specific training in age related macular degeneration, diabetic eye disease and inherited retinal diseases. In 2005 she returned home to a consultant appointment at Christchurch Hospital.
Ainsley has a general ophthalmology scope with specific interest in medical retina, diabetes and macular degeneration. Her research focus is diabetic eye disease and she works in collaboration with researchers from the University of Canterbury.
